What is a Backlink?A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent).A web resource may be (for example) a website, web page, or web directory.
A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.Page Rank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page.
Create Long, Interesting PostsOne of the easiest ways to start creating good backlinks is by writing a good, long tutorial post that uses images, charts and other graphics to really make it interesting. It will need to be from 1000 to 1200 words long and not have any filler, so the information really needs to be good and tight to make it interesting.
How-To guides often make the best long posts, especially if you can really hit the details so that people will fully understand how to do what you are explaining to them.
Participate in Forums like Google Help,Stackoverflow,Quara etc.A person who is active in the forums when it comes to the subject that you are writing is building a network of potential fans who might offer high quality backlinks to their work. This is a delicate matter as you don't want to come across as someone only interested in what they can do for you. This will mean offering quality backlinks to those who participate in the forum as well if you find their articles useful and informative.
Write e-BooksAn e-Book is one of the best ways to help spread the word about your talents and you can ask your friends to share it with the world through social media as well. You can also send your links to the best in social bookmarking sites as well to help augment your efforts.
With e-Books, you don't have to write very many, but it does help if you create ones that are very useful, highly readable and can be shared so that you can build high quality backlinks.
Create Special DaysOne of the more interesting ways to build high quality backlinks is creating special days like St. Patrick's Day, Halloween or Valentine's Day to offer discounts on your products or services. You can actually build up to the day as well with special writing and content features to help pull in more traffic.
Remember, you'll need to do some research on your audience to see what type of holidays and content works best for their interest, but Valentine's Day is one that everyone shares, so that is an easy one to write good content, or run a contest that is bound to get good, high quality backlinks.
Have Free ProductsEveryone likes free products and this can help you boost the number of visitors to your website. You can have a free e-Book or even a promotional gift if you want. While it may take some investment, the result will be getting more web traffic which in turn creates more demand for your products or services.
VideosYouTube may very well be the biggest marketing tool of the moment with no signs of slowing down. If you can create a funny, interesting video then you will start getting some great backlinks. Today, the technology to create a solid, professional-looking video is dirt cheap compared to just a decade ago.
You can create "how-to" videos or find something interesting to make a video about as long as it relates to the industry in which your business is in. The key is to do something fun and enjoyable for your audience so that they will start sharing it with their friends.
Interact with Other BlogsWhen you read a blog or see a video you like that is within your industry, don't just say "good job" and leave it at that. Write a good, interesting comment or review so that you can really share your thoughts. Remember to be positive, articulate and get right to the point. If you can write your thoughts in an entertaining, audience-pleasing way, you can start building up an audience for your comments and reviews.
Do Guest BloggingWant to make a great impression? Find a good place to guest blog and write until you get that post to go viral. This will not only attract you an audience, but by helping out someone else you will build high quality backlinks as well.
It will take time, effort and the ability to write well. But if you can pull it off, your stint as a guest blogger will pay off big time for your efforts. The key is to write something that attracts people's attention and provides you with a place to write again for the blogger.
Guest blogging can be very rewarding in more ways than one, so if you have the time to do it right, then you should market your services as a guest blogger.
These are just some of the methods you can use to build high quality backlinks and start building up your web traffic.